{"id":289,"date":"2019-06-05T08:07:52","date_gmt":"2019-06-05T07:07:52","guid":{"rendered":"https:\/\/www.gamblinguk.com\/news\/?p=289"},"modified":"2019-06-05T08:07:52","modified_gmt":"2019-06-05T07:07:52","slug":"boylesports-enters-uks-retail-gambling-industry","status":"publish","type":"post","link":"https:\/\/www.gamblinguk.com\/news\/boylesports-enters-uks-retail-gambling-industry\/","title":{"rendered":"BoyleSports Enters UK&#8217;s Retail Gambling Industry"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Lately, there have been some rather gloomy projections about\nthe United Kingdom&#8217;s retail betting sector following the recent massive crackdown\non fixed-odds betting terminals which were arguably the country&#8217;s highest grossing\nproduct. Despite this, BoyleSports has still\nopted to take a deeper dive into the country&#8217;s gambling industry by acquiring\nWilf Gilbert, an independent gambling operator\nthat will hopefully, help it to expand its offerings.<\/p>\n\n\n\n<p>The Irish bookmaker purchased Wilf Gilbert for a yet-to-be-disclosed\namount with the main goal being to expand into the United Kingdom&#8217;s gambling\nmarket and assume the ownership of up to 100 retail betting shops within the\nnext 12 months \u2013 Wilf Gilbert currently runs\na total of 13 betting shops in the Midlands.<\/p>\n\n\n\n<p>According to Conor Gray, the chief executive of BoyleSports, the <a rel=\"noreferrer noopener\" aria-label=\"acquisition of Wilf Gilbert (opens in a new tab)\" href=\"https:\/\/calvinayre.com\/2019\/06\/03\/business\/boylesports-makes-its-way-into-uks-retail-gaming-industry\/\" target=\"_blank\">acquisition of Wilf Gilbert<\/a> is part of the company&#8217;s &#8220;long-term goal to bring to the UK retail betting public the same quality of service and of shops that BoyleSports&#8217; Irish retail customers have enjoyed for years.&#8221; <\/p>\n\n\n\n<p>This claim is quite true since the company is the second largest betting firm in Ireland and for years the company has maintained its ambitions of establishing the presence in the UK&#8217;s gaming market. In fact, <strong>the company has even previously proposed a franchise-style approach which is already being used in some European countries.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"surviving-without-fobts\">Surviving Without FOBTs<\/h2>\n\n\n\n<p>The recent crackdown on fixed-odds betting terminals has already\nbegun to radically change the UK&#8217;s retail betting market. That said, it is rather\nsurprising that BoyleSports is confident\nenough that it will be able to navigate the market without FOBTs which, as\nmentioned earlier, were the highest grossing gaming product in the country.<\/p>\n\n\n\n<p>Well, as it turns out, the FOBTs have never been allowed in BoyleSports&#8217; home country and therefore the company\nis confident that since it already has experience operating without them it will\nbe able to move against the tide and offset the gloomy projections.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;As a company that has never operated FOBTs we hope to help drive that change by transforming each of the shops within this group into world-class betting lounges with a wide variety of betting available on state-of-the-art screens and interactive terminals, with comfortable furniture, free refreshments and access to free wifi, that will provide a safe, regulated and enjoyable experience for both existing and new UK betting customers,&#8221; the BoyleSports chief executive said.<\/p><\/blockquote>\n\n\n\n<p>Needless to say, most companies would have definitely thought twice before venturing into the United Kingdom&#8217;s retail betting market.In fact <a href=\"https:\/\/www.gamblinguk.com\/news\/188bet-shuts-down-gambling-operations-in-the-uk-and-ireland\/\">some companies are even exiting the market<\/a>. Maybe BoyleSports is counting on this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"partnership-with-birmingham-city-fc\">Partnership with Birmingham City FC<\/h2>\n\n\n\n<p>In addition to venturing into the UK&#8217;s retail sports betting space, BoyleSports has also recently signed a <a href=\"https:\/\/www.affiliateinsider.com\/operator\/birmingham-city-score-new-deal-with-boylesports\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sponsorship deal with Birmingham City Football Club (opens in a new tab)\">sponsorship deal with Birmingham City Football Club<\/a> \u2013 this is the company&#8217;s biggest sponsorship deal in over a decade and it will last until the end of the 20202\/2021 season. As part of the sponsorship deal, the company&#8217;s logo will be displayed on the front of the men&#8217;s team playing kit as well as their replica shirts.<\/p>\n","protected":false},"excerpt":{"rendered":"Lately, there have been some rather gloomy projections about the United Kingdom&#8217;s retail betting sector following the recent massive crackdown on fixed-odds betting terminals which were arguably the country&#8217;s highest grossing product. Despite this, BoyleSports has still opted to take a deeper dive into the country&#8217;s gambling industry by acquiring Wilf Gilbert, an independent gambling [&hellip;]","protected":false},"author":2,"featured_media":291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[17,30,32,36,83,87],"class_list":["post-289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-boylesports","tag-expansion","tag-fobts","tag-gambling","tag-uk","tag-wilf-gilber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BoyleSports Enters UK&#039;s Retail Gambling Industry - Gambling UK News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gamblinguk.com\/news\/boylesports-enters-uks-retail-gambling-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BoyleSports Enters UK&#039;s Retail Gambling Industry - Gambling UK News\" \/>\n<meta property=\"og:description\" content=\"Lately, there have been some rather gloomy projections about the United Kingdom&#8217;s retail betting sector following the recent massive crackdown on fixed-odds betting terminals which were arguably the country&#8217;s highest grossing product. 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