{"id":703,"date":"2025-01-29T19:41:48","date_gmt":"2025-01-29T19:41:48","guid":{"rendered":"https:\/\/www.gamblinguk.com\/news\/?p=703"},"modified":"2025-01-29T19:41:51","modified_gmt":"2025-01-29T19:41:51","slug":"flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland","status":"publish","type":"post","link":"https:\/\/www.gamblinguk.com\/news\/flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland\/","title":{"rendered":"Flutter &amp; Pragmatic Play Sign Exclusive Live Casino Deal for UK &amp; Ireland"},"content":{"rendered":"\n<p>Pragmatic Play has made a strategic step for the online casino markets in the UK and Ireland by entering an exclusive relationship with <a href=\"https:\/\/www.gamblinguk.com\/news\/flutter-unveils-groundbreaking-gaming-innovators-competition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flutter Entertainment<\/a>. This agreement represents a major growth in the two industry titans&#8217; collaboration, strengthening Pragmatic Play&#8217;s position in the European market and reaffirming Flutter&#8217;s dedication to delivering top-notch gaming experiences.<\/p>\n\n\n\n<p>Flutter&#8217;s flagship platforms, such as <strong>Sky Vegas, Paddy Power, and Betfair<\/strong>, will get live dealer games, table games, and special game show content from Pragmatic Play as part of the multi-year arrangement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"a-revolutionary-smart-studio-solution-for-personalized-live-dealer-tables\">A Revolutionary Smart Studio Solution for Personalized Live Dealer Tables<\/h2>\n\n\n\n<p>Pragmatic Play has been a partner of Flutter since 2019 when it began supplying the iGaming service with its award-winning slot collection for Flutter brands. Over time, the collaboration grew to include live casino products, distributing traditional games like blackjack, roulette, and more to prominent betting sites across Europe.<\/p>\n\n\n\n<p>One of the standout features of this deal is the use of <a href=\"https:\/\/www.pragmaticplay.com\/en\/live-casino\/smart-studio\/#\" target=\"_blank\" rel=\"noreferrer noopener\">Pragmatic Play\u2019s Smart Studio solution<\/a>, a cutting-edge technology that offers online casinos a platform to tailor live dealer experiences to their branding. This solution allows various Flutter brands to share live casino tables while personalizing components like backdrop graphics, dealer voiceovers, and promotional products.<\/p>\n\n\n\n<p>Leading operators like <strong>BetPlay, PixBet, and Rizk <\/strong>have already used the Smart Studio system since its late 2024 introduction in Brazil. Now that Flutter is using the technology, gamers in the UK and Ireland can anticipate a smooth and incredibly customized live gaming experience across all of their preferred brands.<\/p>\n\n\n\n<p>Aside from its single API interface that simplifies game delivery for operators, Pragmatic Play is well-known for its high-quality slot games, which it releases up to eight times monthly. There will thus be more captivating and immersive material available to players than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"high-hopes-for-the-partnership\">High Hopes for the Partnership<\/h2>\n\n\n\n<p>Providing high-quality and engaging gaming experiences is a shared aim between the two firms, according to Pragmatic Play&#8217;s COO Irina Cornides. She made the point that Pragmatic Play&#8217;s mission to revolutionize and elevate the online gaming industry is ideally matched with their decision to become Flutter&#8217;s exclusive live casino provider in the UK and Ireland.<br><br>In a similar vein, Roisin Hogan, Flutter&#8217;s Commercial Director, emphasized how the player experience would be improved by integrating Pragmatic Play&#8217;s technology. Hogan went on to say that the partnership will deliver consumers interesting, authentic <a href=\"https:\/\/www.gamblingcommission.gov.uk\/licensees-and-businesses\/guide\/page\/what-about-live-dealer-casino-games\" target=\"_blank\" rel=\"noreferrer noopener\">live dealer content<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Pragmatic Play has made a strategic step for the online casino markets in the UK and Ireland by entering an exclusive relationship with Flutter Entertainment. This agreement represents a major growth in the two industry titans&#8217; collaboration, strengthening Pragmatic Play&#8217;s position in the European market and reaffirming Flutter&#8217;s dedication to delivering top-notch gaming experiences. Flutter&#8217;s [&hellip;]","protected":false},"author":2,"featured_media":704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[19,176,226,63,65,237,83],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-casino","tag-flutter","tag-ireland","tag-online-gambling","tag-partnership","tag-pragmatic-play","tag-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flutter &amp; Pragmatic Play Sign Exclusive Live Casino Deal for UK &amp; Ireland - Gambling UK News<\/title>\n<meta name=\"description\" content=\"Pragmatic Play has made a strategic step for the online casino markets in the UK and Ireland by entering an exclusive relationship with Flutter Entertainment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gamblinguk.com\/news\/flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flutter &amp; Pragmatic Play Sign Exclusive Live Casino Deal for UK &amp; Ireland - Gambling UK News\" \/>\n<meta property=\"og:description\" content=\"Pragmatic Play has made a strategic step for the online casino markets in the UK and Ireland by entering an exclusive relationship with Flutter Entertainment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gamblinguk.com\/news\/flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland\/\" \/>\n<meta property=\"og:site_name\" content=\"Gambling UK News\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T19:41:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T19:41:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gamblinguk.com\/news\/wp-content\/uploads\/sites\/2\/pragmatic-play-flutter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matt Sinclaire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Sinclaire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gamblinguk.com\/news\/flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gamblinguk.com\/news\/flutter-pragmatic-play-sign-exclusive-live-casino-deal-for-uk-ireland\/\"},\"author\":{\"name\":\"Matt Sinclaire\",\"@id\":\"https:\/\/www.gamblinguk.com\/news\/#\/schema\/person\/4d03398b2df6d51a4d767dc5b4623c88\"},\"headline\":\"Flutter &amp; 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