William Hill’s Customisable Racing Bet Builder Now Available for UK and Irish Bettors

William Hill has expanded its racing product lineup across the UK and Ireland with the launch of its Racing Bet Builder, a feature built specifically for bettors who want deeper control. Instead of traditional accumulators that rely on results from multiple events, the Racing Bet Builder allows bettors to combine several markets from the same race into one strategic, customised wager.

This shift offers more nuance and flexibility. Now players can create combinations such as a favourite to win by a certain distance, another horse to finish in the top three, and even a head-to-head matchup between two runners. That is possible all inside one race. The feature is particularly appealing on major racing days, where markets are richer and the outcomes more unpredictable, giving fans the freedom to apply race knowledge, form insight, and use gut instinct more dynamically.

As a cornerstone of its “Racing from a new angle” initiative, this expansion cements its push towards ongoing investment in racing innovation for both UK and Irish bettors.

How It Works

Using the Racing Bet Builder is designed to be simple and intuitive while still offering depth for experienced punters. Accessible on both the William Hill app and desktop site, the feature sits directly on each race page. Bettors choose a race, tap the Bet Builder tab, and browse all available markets. That ranges from top-three finishes and exact finishing positions to winning-distance predictions, among others.

When punters select multiple outcomes from within that race, the odds combine instantly, providing real-time updates as the bet takes shape. A bet might look like this:

• Horse A to win by 2 lengths or more
• Horse B to finish in the top three
• Horse C to beat Horse D in a head-to-head market

All outcomes apply to a single race, meaning the entire bet is settled immediately after that one event finishes. There’s no waiting across multiple races and no dependency on unrelated results. It is simply a fast, strategic way to elevate race-day engagement.

The feature is available for most major UK and Irish races, including festival days and high-profile televised cards. William Hill further noted that more markets are going to be part of the offering over time as part of its broader racing technology roadmap.

Customisation and A Modern Racing Experience

William Hill’s Director of Racing, Mark Howarth, has highlighted that customers have long wanted a racing product that offers the same level of customisation found in football and other sports. Bet Builder unlocks a whole new world of possibilities, enabling bettors to get closer to the sport with personalised wagers designed around their own insights.

Racing Bet Builder is likely one of the most significant enhancements to the betting experience in recent years. It is modern, fast, and tailor-made for the very dynamic and fast-rising iGaming fan bases in both jurisdictions.